The challenge
Athletic cups are a category nobody wants to think about. NuttyBuddy needed a store that grabs attention, makes the product feel like serious performance gear, and turns promotions like back-to-school into real sales.
What we did
- Built a punchy, sports-first look with big campaign banners that are easy to swap for each promotion.
- Created bundle offers (cup, jock and compression shorts) to raise order value.
- Organized the store around sports and product types, plus a “how to wear & care” guide.
- Leaned into the brand’s humor (“Your mom will thank you”) to make it memorable.