The Noun blog
Marketing that actually makes money.
Practical playbooks from the work we do every day. No fluff, no jargon.
How Much Should a Small Business Spend on Marketing in 2026?
A simple, margin-based framework for setting your marketing budget, splitting it across channels, and knowing when to spend more.
- Ecommerce
The Shopify Conversion Rate Checklist: 25 Fixes That Actually Move Sales
A practical checklist to raise your Shopify store’s conversion rate, covering speed, product pages, trust, checkout and follow-up.
- Ads
Meta Ads Creative Testing: A Simple Framework That Finds Winners
Creative is the biggest lever in Facebook and Instagram ads. Here’s a repeatable way to test concepts, hooks and formats without wasting budget.
- SEO
AI Search Optimization: How to Get Your Business Recommended by ChatGPT & Google AI
People now ask AI assistants for recommendations. Here’s how to make your business easy for ChatGPT, Gemini, Perplexity and Google AI Overviews to find, trust and cite.
- Email
The 6 Klaviyo Flows Every Ecommerce Brand Needs (and What to Put in Them)
Automated email flows earn money while you sleep. Here are the six essential Klaviyo flows, when they trigger, and what each email should say.
- Content
UGC Ads: How to Get Creator-Style Videos That Actually Sell
User-generated-content ads often outperform polished commercials. Here’s how to brief creators, what to film, and how to turn UGC into winning ads.
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